![]() ![]() But the popularity and complexity of the Amazon marketplace provides fertile ground for such schemes targeting its sellers. ![]() It was just an utter, utter train wreck.”Īmazon is not responsible for its merchants’ investments. “Brett was just so reckless and careless. “Looking back, of course, we can all see the red flags, and if any of us had been more astute at just seeing these red flags a lot earlier than we did, we would have just not done this,” Christensen said. More than two months later, Christensen and others are still banned. In early June, Amazon suspended at least a dozen Amazon sellers linked to Dynasty Toys, including Christensen. Some of these sellers are also grappling with a consequence even worse than losing their money. Dozens have commiserated in Facebook and Slack groups in recent weeks over their lost investments, with one seller saying he contributed $200,000 to the failed enterprise. He told Recode he’s only received $4,000 in repayment and believes it’s highly unlikely he’ll see a cent more.Īnd Christensen is just one of hundreds of existing and aspiring Amazon sellers who bought into the supposed opportunity, with many losing thousands of dollars along the way. Two years later, Christensen’s decision to invest in Dynasty Toys has been a disaster. “We’re going to change history how we collaborate together,” he added. “You guys are the hero of this story,” Brett Bartlett, the creator of Dynasty Toys, told listeners on a podcast and online video broadcast during the summer of 2018. Now, they were guaranteeing Amazon sellers a return on their investment, a chance to own a piece of their business, and behind-the-scenes access to their secret playbook for Amazon-selling success. The entrepreneurs pitching the toy brand, called Dynasty Toys, talked up their highly ranked laser tag guns that were supposedly a hit on Amazon during the previous holiday season. But when the 58-year-old from Ogden, Utah, heard about an opportunity in 2018 to invest in a brand of bestselling laser tag toys on Amazon, he handed over $20,000 of his savings. Like many Amazon sellers, Chad Christensen had his ups and downs over the years trying to make a living on the giant shopping platform. ![]()
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